BENETAS OPEN DAYS
PROJECT SCOPE — Event marketing collateral design.
PROJECT DELIVERABLES — Poster, invitation (print and digital), real estate sponsored advertising board and press ads.
Benetas runs open days every year at different homes. A series of marketing collateral needs to be created to promote the event.
Each open day needs to have their own identity but also needs to be part of the series.
To unify all the open days, a template is created for the poster and invitation so the posters and invitations have very similar layout, and the images used are of similar style also.
These are a series of press ads to promote the open days.