PROJECT SCOPE — Event marketing collateral design.
PROJECT DELIVERABLES — Poster, flyer, invitation (printed and digital formats of various sizes).
These are a selection of marketing collateral items that were designed and produced (mainly in-house) for the events organised by various departments at Benetas.
LONG SERVICE DINNER
The illustrations was inspired by Peruvian lilies, the flowers which symbolise devotion and dedication, and the colours used are the colours of each department at Benetas.
THE ROARING ’20s
This poster was inspired by the roaring twenties with its flapper dance, feather headband, exuberant music of the big bands along with its energy and glamour, as well as the Art Deco aesthetic.
TIME TO GET THE POPCORNS OUT
Yep, you guessed right. This was a modern take on vintage cinema tickets.
TALE AS OLD AS TIME
This event lent itself to reminiscence of the regency time, where high society would have a ‘ball’ at dances.
Inspired by the therapeutic qualities that a garden can offer, this poster was created for a garden launch for one of the Benetas homes.
This version of the poster was never actually used, the client preferred another style which incorporated photography, however I have included it to show what can be accomplished just by using typography.
LACVI TRIVIA NIGHT
Time to sparkle with your knowledge of the world and have fun.
BEAUTY IN DIVERSITY
When creating this poster, I wanted to avoid the cliché in using visuals to suggest multiculturalism.